Users type keywords into Google and other search engines to discover relevant results and find what they’re looking for. Therefore, implementing blogs with quality content is a great way to use keywords to attract more traffic to your website and convert those readers to customers. But blogging in terms of SEO is not as simple as it may sound. For SEO, your content must include specific keywords, several times, to rank on the SERP – or search engine results page.
Google is ever-evolving, and you can now determine the Google keyword type when your site ranks for a keyword. This information breaks down where exactly the keyword appeared in the Google search, so you can better understand what information lands a business at the top of page one search results and how to show up there.
The internet is chock-full of information. For any given keyword, there are millions and millions of potentially relevant information. All this information would be impossible to sift through every time you enter a search query. Imagine typing “closest veterinarian” into Google, and the website loads every page, ever, that has mentioned the word “veterinarian.” Or what if you need to know the “definition of derivative,” and the SERP includes the words “definition,” “of,” and “derivative?” That’s why Google algorithms are important.
Now that we talked about what Search Experience Optimization is, let’s dig into how we go about implementing it. If you’re wondering where and how to start, keep reading, we will cover that and more.
Where do I get started with Search Experience Optimization?
SEO (Search Engine Optimization) is a multi-faceted industry, and SEO experts wear many different hats during a typical day. Just like learning a new language, to help you better understand and communicate more effectively with your SEO team, it helps to learn some basic terms. Today I am going to give you a quick overview of basic on-page definitions and concepts.
From meta titles and descriptions to H tags, we’ve got you covered in this quick overview of basic on-page definitions.
Google is the behemoth of search engines and often dominates the SEO conversation. They outrank all other search engines like Bing, Yahoo, and AOL by a landslide. With a net market share of about 86% in the US, it’s easy to see why Google is the primary search engine that SEOs focus on.
Here at Moose May, you’ll often hear us refer to Google when we are talking about SEO strategy. That is because while it is important to take Bing and other search engines into account, if you are optimizing for Google – the others should follow. Keep in mind this isn’t always the case, but for a majority of the time, this is true. Let’s dig in.
Have you thought about utilizing the millions of marketing tools that are currently out there? From tracking tools, SEO tools, and analytic reporting, there is a tool for just about every marketing area. With tools for essentially every marketing specialty, it can seem overwhelming when trying to decide which one will help your business the best.
SEO tools can be extremely helpful and can help automate, analyze, and help find new opportunities, saving you valuable time. We’re here to highlight the favorites that we recommend for a variety of specialties.
You may have heard that your business needs SEO to be successful, but you might not know exactly why it is important.
This helpful guide will help you understand what SEO is and why it is so important to your bottom line.
SEO stands for Search Engine Optimization, which is the practice of trying to get your website to rank well on the Google SERPs (search engine result pages) so more people click and go to your website.
Search Experience Optimization, Search Content Strategy, Content Marketing Strategy…these are a few different names, but they all relay the same messaging when it comes to Search Engine Optimization (SEO). It’s simple – create content for the users, NOT for the search engines.