Have you thought about utilizing the millions of marketing tools that are currently out there? From tracking tools to analytics and reporting tools, there is a tool for just about every marketing area. With different tools for essentially every marketing specialty, it may seem overwhelming when trying to decide which one best fits your business.
SEO tools can be extremely helpful and can help automate, analyze, and help find new opportunities, saving you valuable time. We’re here to highlight the favorites that we recommend for a variety of specialties.
Today’s highlight: Yoast
Yoast is a plugin for WordPress that helps with optimizing your website for search engines. It is one of the most popular and highly used plugins around, and it is easy to understand why. Yoast is a powerful SEO (search engine optimization) tool that offers a lot of unique functionalities, and best of all, it is free! There is an option to buy the premium Yoast SEO extension, but most of the important functions are free.
Yoast makes it easy for you to do things on your website like create and control titles and meta descriptions, set targeted keywords and track how often you’re using them, and manage sitemaps, robots tags, add social profile links. You can read more about the available functionalities here.
Here at Moose May, we recommend Yoast to all our WordPress clients because it is such a valuable and helpful tool that can help your SEO and save you time and money. Keep in mind, this tool is not a magic wand that will instantly make your website appear at the top of search engines. Using Yoast, in conjunction with a solid SEO marketing strategy, is the key to marketing success.
Was this helpful to you? Want to learn more about digital marketing and SEO? Every few weeks we’ll be sharing tool highlights just like this to help you improve your SEO. Make sure to sign up for our blog alerts so you’ll know as they come out!